How to Get More Visitors to Your Home for Sale and Turn Them into Offers

Tips to Attract More Buyers and Sell Faster

If you’ve been listing your home for weeks (or worse, months) and no one is calling you, something is wrong. And no, it’s not “the market”. It’s that buyers aren’t seeing your listing or they’re not sold on it.

If you want to sell quickly and without giving away your house, you need more visits from interested buyers. Here’s how to do it without wasting time and money.

1️⃣ Professional photos: if your house does not impress on the Internet, no one will go to see it.

90% of buyers discard apartments just because of the photos. So forget about those dark images, with unmade beds and furniture that look like something out of Cuéntame.

???? How to improve your photos?

Use natural light: Open curtains, raise blinds and make the apartment look spacious and bright.
Order and cleanliness: If there are dishes in the sink, clothes lying around or porcelain figurines, you are losing buyers.
Hire a professional photographer (or use a good cell phone and follow these tips).
Take photos of the strong points: Spacious living room, renovated kitchen, views… That’s what sells.

???? Real example: A apartment in Seville went from 3 calls per month to 15 in one week just by changing the photos.

2️⃣ Well-written ad: don’t sell an apartment, sell a lifestyle

Many ads are a mess. Boring titles, misspelled descriptions and zero excitement.

???? Example of a bad advertisement:

“Apartment in good condition. 3 bedrooms, 2 bathrooms. Contact interested parties.” (????????????)

???? Example of a good advertisement:

“Imagine waking up with views of the Guadalquivir in this bright 3 bedroom apartment. Renovated kitchen, spacious living room with balcony and lots of natural light. Ready to move in, come and see it!”

Be descriptive (without exaggeration).
Highlight the best of your home.
Use phrases that arouse interest.

???? Tip: Think about what you like most about your home. That’s what you have to highlight.

3️⃣ Publish on the right portals (and with strategy)

If you just put your ad on a portal and hope that it will rain buyers, I wish you luck.

???? Where to advertise:

Idealista, Fotocasa, Pisos.com (the most visited).
Facebook Marketplace and buying and selling groups in your city.
Instagram and social networks (digital word of mouth also sells).

???? PRO Council:

???? Upload the ad during peak hours (9:00-11:00 or 18:00-20:00).
???? Renew the ad every week so that it does not get lost in oblivion.

???? Real example: A apartment in Nervión that had been uninteresting for 3 months started to receive visits when its ad was renewed every 3 days.

4️⃣ Make visits that sell (and not scare away buyers).

Here’s the kicker. If you get them to come see your home, you have to make them want to stay.

???? Things you should NOT do on a visit:

Saying phrases like “If you don’t like it, there are more interested parties”. (False and unprofessional).
To be on top of the buyer without letting him move.
Having a cluttered house or strong odors.

???? Things you DO need to do:

Pleasant atmosphere: Ventilate before, put warm light and if you can, a touch of soft air freshener.
Let buyers imagine themselves living there. Don’t tell them about your life, highlight the good things about the property.
If there are several visits in one day, schedule separate times to avoid rushing.

???? Real example: An apartment in Triana had been standing for 4 months. The presentation was improved in visits and it was sold in 3 weeks.

5️⃣ Competitive price: not too high, not too low

If you set the price too high, you scare off buyers. If you set it too low, you lose money.

???? How to set a good price:

???? Compare with other similar apartments in your area.
???? Make a valuation with an expert (and not only with Idealist).
???? Avoid lowering the price every week (it gives a sense of urgency and distrust).

???? PRO tip: If you get a lot of visitors but no one bids, the price is probably high.

???? Conclusion: More visits = More offers

If you apply these tips, you will receive more interest, more visits and more offers. And remember:

Professional photos and attractive ad Your property has to stand out from the first moment.
Publication in several portals and scheduling strategy More visibility, more buyers.
Well-organized viewings and impeccable presentation Make buyers imagine themselves living there.
Fair price based on the market Neither too cheap, nor overpriced.

???? Want help selling your house without headaches? Contact me and we’ll get it right from the start. Let’s talk! ????????????

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I am Ignacio Jacquot, independent advisor to IAD. Do you want to sell, rent or find the perfect house? I take care of everything so that you don’t have complications. 📲 Write to me on WhatsApp and we’ll talk.

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